Hi, I am Aalvee.

I design evidence-driven systems that turn ambiguous problem spaces into scalable products.

Senior Product Designer, 6+ years across AI, banking, and risk. At EY, I've designed GenAI-integrated risk tools, wealth platforms for a leading U.S. bank, and future-state strategy for global enterprises.

Selected Work

Featured Case Studies

Geniaus case study preview

GenAI · Risk Trust & Transparency

An AI Co-pilot Auditors Actually Trust

Reframing a black-box GenAI tool inside a Big Four risk platform — designing for transparency, recoverability, and the auditor's mental model of evidence.

Problem Auditors couldn't trust AI-generated evidence — no transparency, no control.

Solution Redesigned the GenAI layer with evidence trails, confidence indicators, and override flows.

Outcome Adopted across EY risk teams; GenAI reframed from liability to trusted co-pilot.

Genie case study preview

GenAI · EY Embedded AI

Embedding AI Into the Workflow, Not Beside It

A contextual AI widget built to live inside EY's risk platform — bringing AI to the exact moment auditors need it, without breaking their workflow or trust.

Problem Auditors valued GenIAus but resented leaving their risk dashboard to use a separate AI tool.

Solution Designed Genie — a layered contextual widget embedded in the VIA platform with page awareness and deep workflow integration.

Outcome −60% context-switching; time-to-first-query dropped from 4 min to ~45s; +28% trust rating.

Peepal case study preview

World Bank · AgriTech Patent-pending

Empowering Farmers Through Sustainable Practice

A research-led AgriTech tool for the World Bank that became EY's first engagement considered for patent application — translating field research into a mobile-first system.

Problem Smallholder farmers had no accessible tool to adopt sustainable practices at scale.

Solution Field-research-led mobile tool built around real farmer workflows — simple, vernacular-ready.

Outcome EY's first patent-considered engagement; validated by the World Bank as a replicable model.

ResolveNow case study preview

Civic Tech · E-Governance India

Civic Complaint Isn't a UX Problem. It's a Trust Problem.

A research-led redesign of citizen complaint infrastructure for Indian municipalities — starting not with the form, but with the structural failure of trust.

Problem Citizens stopped raising complaints because nothing got resolved — no transparency, no accountability.

Solution Designed ResolveNow to attack four broken mental-model beliefs with visible officers, real-time tracking, and a closed feedback loop.

Outcome A system designed to repair civic trust — validated through multi-lens research across citizens and municipal officials.

RAP case study preview

EY · Enterprise GenAI Digital Twin · Risk Analytics

A Dashboard Shows What Happened. A Digital Twin Shows What Could.

RAP — EY's AI-assisted digital twin canvas for risk analytics. What started as a multi-tool integration became a probabilistic simulation engine steered through conversation.

Problem Analytics managers navigated 6+ fragmented risk tools — manually compiling data and losing context across every switch.

Solution Designed a multi-pane canvas that holds tools simultaneously, evolving into an AI-driven digital twin with conversational steering.

Outcome One engine serving CRO, Internal Auditor, Risk Consultant, and Controls Manager — with uncertainty visualisation and what-if simulation.

Hear from the people I've worked with

Kind words from colleagues.

She brings fresh, thoughtful ideas to the table and always backs them up with solid research. She doesn't just design; she solves problems with design. Her attention to detail is exceptional.

RT

Radha Tupil Director of Design, EY

Highly proactive and dependable. Her ability to quickly grasp new concepts and adapt to dynamic client requirements through continuous upskilling reflects her strong commitment to excellence.

KA

Karthick Anoor Manager UX Architect, EY

A very in-depth thinker. Her inputs as a designer made an agri-tech application the first tool to be considered for applying for a patent. Her Figma skills and visual aesthetics are next level.

SR

Sukanto Roy Sr. Manager, Research & Insights, EY

Her mindset of solving a problem for the user's benefit rather than just designing a solution is her biggest strength. A valuable asset to any team.

SG

Saurav Gupta Agentic Experience Design Manager, EY

She doesn't just contribute; she drives. Whether navigating complex requirements or orchestrating team efforts, Aalvee consistently demonstrates strong project management and a commitment to delivering excellence.

RD

Ritesh Danawar Experience Design & Storytelling Manager, EY

Perhaps the most humane, empathetic and compassionate listener I have ever met. She is an in-depth thinker who expresses herself clearly through both her work and conversations.

SR

Sukanto Roy Sr. Manager, Research & Insights, EY

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Let's Connect

Have a project in mind?

I'm always open to discussing senior product design roles, advisory work, or interesting collaborations. Whether you have a defined brief or a fuzzy problem space, let's talk it through.

damleaalvee@gmail.com

Let's
create.