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Hello!

I'm a Senior Product Designer shaping evidence-driven experiences at the intersection of AI, banking, risk, and innovation.

My design journey started with a paintbrush — and it continues to fascinate me. Every project is a new puzzle: human, technical, business, all at once. This page is the long answer to "tell me about yourself."

From painting as a child to strategizing design solutions for global brands, my journey has always been fueled by creativity. I see design as more than aesthetics — it's a tool to solve problems and improve lives.

During my master's program, I became fascinated with how the human mind works, realizing that my creative skills could be harnessed to make real-world impact.

At EY, I had the chance to lead design and research for AI-powered tools, regulated banking platforms, and future-state innovation engagements — proving the power of design to drive business outcomes alongside user trust.

Growing up in India, where innovation often means doing more with less, I learned to approach challenges with simplicity and resourcefulness — a "jugaad" mindset that shapes every system I design today, where I strive for solutions that are not only effective but also intuitive and scalable.

Where I've designed.

May 2021 — Dec 2024
Lead User Experience Designer
Ernst & Young

Led mixed-methods research and design for AI-powered, regulatory, and financial products — partnering closely with PMs, engineering, risk teams, and design stakeholders. Co-developed EY's Design Excellence parameters and contributed to two patent processes (EY Map & EY Dash).

India · USA
Oct 2020 — Apr 2021
Communications Designer
Frogideas

Designed digital interfaces and brand systems for tech and enterprise clients including UiPath, Exponential AI, Comviva, CBRE, Oaksmith, and Interglobe. Created the visual language for UiPath's Automation Excellence Awards.

India
May — Jul 2019
Design Strategist (Internship)
Haut.Monde

Applied design thinking to brand strategy and consumer research projects.

New Delhi, India
2017 — 2018
Art Teacher (Volunteer)
Empowerment NGO

Taught art to underserved children — discovered how creative tools can change a child's relationship with self-expression.

New Delhi, India

Skills & tools.

Research

Interviews Ethnography Diary studies Usability studies Contextual inquiry Surveys Card sorting Task analysis Logs analysis Affinity mapping Empathy mapping Causal loop diagrams

Design & Product

Systems Thinking Design Thinking Agile Research-to-insights Storytelling Stakeholder alignment Workshop facilitation Journey mapping User workflows Behavioral data analysis Mixed-methods triangulation

Tools

Figma Sketch Adobe XD Illustrator Photoshop Adobe Suite Figjam Miro Mural Jira

Education

Master's in Design · NIFT 2018-2020 Bachelor's in Design · NIFT 2013-2017

Recent certifications

EY · AI Engineering (2024) EY · ESG Long-term Value (2024) EY · Design Thinking Silver (2023)

I blend creativity with strategy to create impactful, user-centered solutions. My process starts with deep research to understand user needs, followed by strategic problem-solving that aligns design with business goals.

I prioritize simplicity and usability, ensuring solutions are intuitive and easy to navigate. Collaboration is core — I work closely with cross-functional teams to bring ideas to life, with a focus on innovation and sustainability so designs are effective today and future-proof tomorrow.

I measure success through metrics, refining designs to continually improve user experience and business outcomes.

Off the clock.

Outside of work, I stay curious about the small things — first snowfalls, dumpling steam, mountain quiet, my dog's opinions, and other people's paintings. Each of these has, in some weird way, made me a better designer.

Aalvee playing in snow
The Snow-Day Romantic
First snowfall · non-negotiable
Aalvee enjoying soup dumplings
The Dumpling Devotee
Every meal · quiet research
Laika, Aalvee's dog
Laika's Person
Senior advisor on naps
Aalvee with binoculars in the mountains
The Mountain Returner
Himalayan-grown · always
Aalvee at an art exhibition
The Gallery Wanderer
First tool · paintbrush

Crafting experiences with purpose. Let's shape the future together.

I'm open to senior product design roles, advisory work, and selective collaborations. Whether you have a defined brief or a fuzzy problem space, let's talk it through.

damleaalvee@gmail.com
Let's
create.